The registration of Trade Mark holds several benefits which any entrepreneur should be aware of. The decision of the consumers will be highly influenced by the Brand Value and Reputation which a Brand name holds. A Trade Mark which is in the form of symbol, word, device, numerals or combination of both all of which can be graphically depicted are eligible to be registered as Trade Mark. Though, popularly known as Brand name, it is legally referred to as Trade Mark. WHY TO GET TRADE MARK?Ī Trade Mark shall be easy to speak and remember if it holds a good name in the mind of the consumers who are considered to be the kings of business. Registration – if there’s no opposition to the trademark, the Bureau of Trademarks issues a Certificate of Registration, which is valid for 10 years.Pitch 1 How to Register Trademark for your Brand Name/ Logo in India?. Publication – the trademark will be published on the IPO Gazette for 30 days to give notice to the public and to allow for any opposition.ĥ. Examination – the Bureau reviews the trademark for compliance to the rules and requirements in place.Ĥ. Search – the Bureau of Trademark conducts a search to determine if the submitted trademark is similar or identical to existing trademarks.ģ. Filing – applications are filed with the Intellectual Property Office’s Bureau of Trademarks.Ģ. The process takes an average or 18 to 24 months, with five steps involved:ġ. Receipt of payment for application feesģ. Receipt of payment for application fees What are the steps in applying for a trademark? Information on the goods and services for which the trademark is to be appliedSpecimen of the trademarkĢ. If the applicant is a corporate or judicial entity, the state or country where it was organized and is legally existingįor foreign applicants, information on their Philippine representative Filled-out application form – this includes the following:Īpplicant’s nationality or state of residency, and the country or state where the applicant has an established business What are the requirements for a trademark registration?ġ. Trademarks that are exactly the same as or confusingly similar to internationally or nationallyknown marks Trademarks that are confusingly similar with earlier registered marks of products with exactly the same or similar nature Names or images of a living person, unless authorized by the person himself Generic and customary terms, for example, “Gin”, “Sabon” or “Floor Wax” For example, “Cebu lechon” for lechon not coming from Cebu nor prepared in the known Cebu style or “Water” for a clear soda product Geographical location or product description that has nothing to do with the product. For example, “Matibay” for a brand of shoes, or “Kitchen” for kitchen utensils. Violation of common standards of moralityĭisparaging or bringing to disrepute a person, religion, institution, national symbols and othersĭescriptive words which suggest the product’s characteristics or function. These include restrictions that could disqualify your trademark from getting registered, including: A trademark is also often referred to as “brand.”įor your trademark to be eligible for registration, it has to meet the requirements set forth in Sec. IPO has defined a “mark”as a word, a group of words, a logo, sign, symbol, or any combination of these that’s capable of distinguishing a company’s products (trademark) or services (service mark) from others.
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